Browsing All Posts filed under »Shopper Marketing: The Mutual Target«

Mutual Target: McKay’s Used Books, DVD’s, CD’s, and More!

September 9, 2010 by

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*Reader’s note—the “Mutual Target is like this: Say you always buy Peanut Butter Cap’n Crunch.  And let’s also say you always shop at Wal-Mart.  For General Millls (the manufacturer) and Wal-Mart (the retailer) you are a “mutual target.”  End of lesson. Of course I know about Amazon. I shop there often. I will continue shopping […]